Founder & Lead Engineer Mar 2026 – Present

FormifyAI

Auto-Filing Business Registration Platform

Hybrid LLC formation platform: native NH filing bots for the home state plus the CorpNet API for the other 49. Tiered $29 / $59 / $99 monthly pricing with native insurance cross-sell into InsurifyAI. 500 city LLC landing pages, 419 SEO blog posts, and live Stripe billing.

Next.js Supabase Stripe CorpNet API Playwright Vercel
Impact

By the Numbers

500
City LLC Pages
Programmatic SEO across US metros
419
SEO Blog Posts
Long-tail business-formation content
3
Stripe Price IDs
$29 / $59 / $99 monthly subscription tiers
50
State Coverage
NH-native + 49 states via CorpNet API
60+
Commits
Production codebase since launch
1
NH Filing Bot
Playwright headless automation, live
7
Shared DB Tables
Unified Supabase schema with InsurifyAI
1
Cross-Sell
Native insurance upsell into InsurifyAI
Capabilities

Core Features

FormifyAI handles end-to-end business formation: name search, state filing, EIN registration, operating agreements, and follow-on compliance. The hybrid bot + API architecture means NH filings happen instantly through native automation while 49 other states route through CorpNet.

NH Native Filing Bot

Playwright headless browser automates NH Secretary of State LLC filings — name search, form fill, payment, and confirmation download. Avoids CorpNet markup for the home state.

CorpNet API (49 states)

Integrates the CorpNet partner API for all states outside NH. Customer fills one form, FormifyAI translates and submits to the appropriate state via the API.

Insurance Cross-Sell

Native upsell into InsurifyAI on the LLC-formed thank-you page: new business owners need general liability + workers comp. Shared user identity via Supabase SSO.

Programmatic City SEO

500 dynamic city LLC pages (Form an LLC in [city], [state]) — built with Next.js static generation and indexed across major search engines.

Tiered Stripe Billing

$29 / $59 / $99 monthly subscription tiers with feature gates. Stripe Checkout + Customer Portal for self-serve management.

Long-Tail SEO Blog

419 evergreen articles covering LLC formation specifics, state-by-state differences, EIN guides, and compliance walkthroughs. Generated and edited with AI assist.

Architecture

Technical Architecture

FormifyAI lives under the InsurifyAI Supabase project and shares its auth + database. The Next.js App Router handles SSR, Stripe webhooks drive subscription state changes, and Playwright workers run the NH filing automation in isolated Docker containers.

Backend

  • Shared Supabase Postgres with InsurifyAI
  • Drizzle ORM for type-safe queries
  • 7 shared database tables (cross-suite)
  • Supabase Auth (SSR) — single login for the suite
  • Stripe webhooks for subscription events

Frontend

  • Next.js App Router with SSG for city pages
  • Tailwind CSS + shadcn/ui
  • 500 statically-generated city LLC pages
  • Vercel deployment with edge functions
  • SEO meta tags + structured data per page

Filing Automation

  • Playwright headless browser (NH Secretary of State)
  • Docker-isolated worker per filing job
  • CorpNet REST API for 49 other states
  • Webhook callbacks for filing-status updates
  • PDF confirmation archival in Supabase Storage

Cross-Product Integration

  • Shared Supabase Auth with InsurifyAI
  • SSO into insurance quote flow on signup
  • Cross-suite analytics via PostHog
  • Resend transactional email (shared sender)
  • Shared Stripe account, separate price IDs
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